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Can Sony claim to have repeated their success? In the wake of the triumph of Demon Slayer: Infinity Castle, which earned more than $600 million worldwide, the latest Chainsaw Man film has surpassed the hundred-million-dollar threshold internationally, reaching a worldwide gross of $108 million during its debut. This feature beat out the thriller Black Phone 2 ($12.9M) in its sophomore frame in movie houses, as well as the film Springsteen: Deliver Me From Nowhere starring actor Jeremy Allen White ($9 million).

Notable U.S. and Global Results

The work of Tatsuya Yoshihara, the film is a immediate sequel of the debut season of the Chainsaw Man series. It earned over $18 million in North America after a powerful five-point-two-million-dollar Saturday and $4.5M Sunday take. Overseas, the produced by MAPPA movie grossed $14.7 million across 46 Sony markets, resulting in a global sum of over $60 million via Sony ($43.1M international, $18.2 million in the U.S.). Official totals are still pending from Sony its final earnings figure.

Comparisons to Past Anime Hits

Specialist agency a leading anime marketing group had earlier commented, contrasting the film’s projected performance to the popular film Jujutsu Kaisen 0, which grossed $34M in the domestic market in 2022 and opened to a nearly identical $18 million stateside. This movie's debut weekend matches that benchmark, while its $108 million international sum is now positioned just behind the earlier film's over $166 million total earnings. Although it’s unlikely this Chainsaw Man film will earn the numbers of smash success Demon Slayer: Infinity Castle, it remains a major victory for the distributor.

Promotional Campaigns Boost Performance

Sony and its subsidiary Crunchyroll have effectively leveraged fan engagement to propel their supremacy at the cinema for anime films. This film's marketing campaign began at Anime Expo Los Angeles in July with a MAPPA presentation, exclusive activations, and Pochita-themed pictures, then continued with a major presence at the New York Comic Con including exclusive clips, audience giveaways, and more MAPPA sessions. Moreover, organizers held an private showing for enthusiasts for the public and influencers alike after the last day of the gathering.

What’s Next

This year marks a major time for anime, and for the studio, which has another animated movie debuting this year in Jujutsu Kaisen: Execution in the month of November.